For The Big Mermaid website build, I led the visual identity, accessible design strategy, and user experience framework from the ground up. My goal was to create a digital experience that was vibrant, inclusive, and visually engaging, establishing a strong brand presence before handing off clean, developer-ready assets for build out.

Key Design Highlights

• Comprehensive Brand & Style Guide: Created the official logo, custom graphics, and a unified Style Guide defining color palettes, typography, and visual rules to maintain brand integrity across every page.

• User Experience & Wireframes: Mapped out the user journey and designed structural wireframes to ensure intuitive site navigation, clear content hierarchy, and seamless desktop-to-mobile responsiveness.

• Accessibility-First Design: Integrated WCAG-compliant color contrast, readable typography scales, and accessible layout patterns right into the design phase so inclusion was built-in from day one.

• Developer Handoff: Prepared structured visual assets, component specs, and wireframes to ensure a smooth transition and faithful translation of the design during development.