The Bikeology Guild of Canada
The Bikeolgy Guild is a women-led, women-focused non-profit organization based in Edmonton that helps diverse women and girls thrive as urban cyclists.
Core Belief: Bicycles are women's freedom machines.
Inclusion: Supports people of all abilities, ages, ethnicities, genders, and religions.
Status: Incorporated as a society under the Alberta Societies Act in August 2025, with an official public launch on May 31, 2026, which was declared "Women's Freedom to Cycle in Edmonton Day" by the city
Ride of the Fancy Women, 2026
Merch Strategy & Production: Bringing Bikeology to Life
Designing for a brand doesn't stop at digital screens—it's about creating tangible connection points people want to wear and share.
For Bikeology, I took their brand identity off the page and built a full merchandise line designed to foster community engagement.
Beyond creating the custom illustrations and apparel layouts, I managed the end-to-end production pipeline: sourcing suppliers, choosing high-quality apparel blanks, handling print file preparation, and managing quality control.
To streamline distribution without adding operational friction for the client, I hosted and managed the entire storefront inventory directly through Slashgraphics.
Key Outcomes
End-to-End Product Design: Created custom, print-ready apparel graphics aligned with Bikeology's community culture.
Production Facilitation: Coordinated vendor relations, material selection, and physical quality assurance.
E-Commerce Integration: Streamlined order fulfillment and product hosting on Slashgraphics to drive brand visibility and seamless sales.