Quitting smoking is a difficult transition in human behavior. For the Metis Nation of Alberta, the design challenge was to create a support system that felt naturally mapped to the community’s values rather than an clinical, "top-down" intervention.

I was the lead designer on this project.

I developed a content strategy that moved away from fear-based messaging. Instead, we focused on positive affordances—what a person gains by quitting.

• Visual Storytelling: I crafted illustrations that felt grounded and culturally specific, reducing the "alienation" often felt in generic healthcare materials.

• Inclusive Feedback: Using clear, encouraging visual progress markers, we provided the "feedback loops" necessary to sustain long-term behavioral change.

The program is inclusive and fully accessible. It focuses on a variety of topics, including nicotine dependence, reduction techniques, nutrition, physical activity, and stress management, and provides participants with numerous resources, tools, and tips.

To create this program, Onlea produced a 12-hour program of non-linear micro-courses that relay quick and practical information through engaging lessons with custom graphics. 

Learners can customize their learning from a menu of short modules that fit their busy schedules and meet where they are in the quitting journey.

• Low Cognitive Load: Quitting is stressful. I designed the interface and print collateral to be extremely simple to navigate, ensuring that even in moments of high stress, the "call to action" was unmistakable.

• AI-Enhanced Variations: I leveraged AI design tools to iterate on character designs and environmental backgrounds, allowing for a diverse range of representation that resonated with the wide demographic of the Metis Nation.