Designing for Impact: Public Interest Alberta 2025–2026 Annual Report
For the Public Interest Alberta’s 2025–2026 Annual Report, I led the visual design, illustration, and publication layout, building a distinct visual identity that reflects the organization's mission and momentum.
Key Responsibilities & Highlights
Visual Direction & Custom Illustration
Created a cohesive aesthetic using custom illustrations and structured information design to organize extensive campaign updates, including the province-wide “ENOUGH!” referendum campaign.
Cross-Functional Team Management
Coordinated closely with the entire office team, board members, and executive leadership to align messaging, gather content, manage revision rounds, and meet tight publication deadlines.
Complex Data & Financial Storytelling
Translated multi-year financial statements, growth metrics (such as a 341% increase in individual memberships), and goals into clear, digestible infographics and tables.
Transforming dense policy research, complex financial data, and high-stakes advocacy campaigns into an engaging, cohesive story requires more than just good layout—it takes strategic communication and cross-team collaboration.
The resulting report serves as a key communication asset for board members, sustaining organizations, and community partners, reinforcing transparency and inspiring collective action across Alberta.
